Many phone companies are always trying to find new ways of keeping and attracting customers and Cingular is not any different. Selling wireless phones is big business and the company has to be aware of what people are doing and how it affects them and their relationships. This is how they will be able to have people that are loyal to them.
Most of the money to be made is with the younger generation as they are more in tune with the latest technology and are willing to experiment with new things. So most of the people used in advertising tend to be younger in age than most. They will also appeal to the parents because they are the ones that usually buy the phones for school aged children and some teenagers.
For children however, they have a need to feel that they are part of a group that is using the same product. This way they can talk with their friends whenever they like, without having to wait their turn to use a house phone. It allows them to have a certain amount of privacy and the ad campaigns appeal to all of these needs and wants.
One also has to look at the language that is used between cell phone users and how this connects to the commercials. One might notice that it is easier for a younger person to catch on to the latest forms of abbreviated language than someone who is much older. This is why most of the commercials tend to involve the younger generation.
But, in addition to all of this the price has to be affordable. If the customer is not convinced that what they are paying is reasonable, they would more than likely switch to the competition that is offering a better deal. There are many people who switch from one company to the next when they are trying to secure the best price.
However, there are some people for whom money is no object and they are willing to spend money even on the latest phone. In other cases, a person might be satisfied with what they have because it works. But, for others, they just like to be a part of the crowd that is in with the latest styles and technology when it comes to wireless phones.
These are just a few of the areas that companies like Cingular will look at to attract more people to their products and services. They also have to find ways of keeping these new customers by offering attractive deals every now and again. This is how they are able to stay ahead of the game in the business world.
Most of the money to be made is with the younger generation as they are more in tune with the latest technology and are willing to experiment with new things. So most of the people used in advertising tend to be younger in age than most. They will also appeal to the parents because they are the ones that usually buy the phones for school aged children and some teenagers.
For children however, they have a need to feel that they are part of a group that is using the same product. This way they can talk with their friends whenever they like, without having to wait their turn to use a house phone. It allows them to have a certain amount of privacy and the ad campaigns appeal to all of these needs and wants.
One also has to look at the language that is used between cell phone users and how this connects to the commercials. One might notice that it is easier for a younger person to catch on to the latest forms of abbreviated language than someone who is much older. This is why most of the commercials tend to involve the younger generation.
But, in addition to all of this the price has to be affordable. If the customer is not convinced that what they are paying is reasonable, they would more than likely switch to the competition that is offering a better deal. There are many people who switch from one company to the next when they are trying to secure the best price.
However, there are some people for whom money is no object and they are willing to spend money even on the latest phone. In other cases, a person might be satisfied with what they have because it works. But, for others, they just like to be a part of the crowd that is in with the latest styles and technology when it comes to wireless phones.
These are just a few of the areas that companies like Cingular will look at to attract more people to their products and services. They also have to find ways of keeping these new customers by offering attractive deals every now and again. This is how they are able to stay ahead of the game in the business world.
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